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How to get your message across

  • World of Glass Chalon Way East Saint Helens, England, WA10 1BX United Kingdom (map)

One day conference for volunteer managers of cultural organisations who want to work more effectively in sparsely populated areas with hard to reach communities.

Free learning materials and resources regarding ideas/strategies for raising a group’s profile and improving levels of engagement will also be made available on the day.

A must for those who want to network, improve levels of cultural volunteering and
use learning materials produced by the SPAR project.

To book a place please email:


Voluntary Arts are hosting an awareness raising conference to highlight exemplar services developed across the North West that have pioneered exciting new ways and learning resources to connect with hard to reach and sparsely populated communities, through cultural volunteering.


The conference will report back on the high-profile Erasmus+ SPAR project and also disseminate exciting new resources that groups can use to raise their visibility and increase involvement in cultural volunteering.

10:00am -10:15am Opening Remarks – Laraine Winning, Development Director England/Voluntary Arts
10:15am -11:30am Cultural Volunteer - This panel discussion will discuss what is meant by cultural volunteering, what opportunities exist and what barriers prevent individuals getting involved. It will highlight the work of the SPAR project and the learning resources used to improve levels of engagement. It will be chaired by Helen Randle/Up for Arts Broadcaster at BBC Radio Lancashire. Denise Hayhurst/Super Slow Way Blackburn CVS Gary Conley/Culture Guides - St Helens LA Suzanne Dempsey/Cultural Volunteering/Heart of Glass (tbc) Andrea Forsyth/St Helens Adult Learning (tbc)
11:30am -12:00pm Q&A Session
12:00pm -1:00pm Lunch / Community networking opportunity: market fair (groups can bring promotional materials for dissemination)
Afternoon sessions
1:00pm -2:00pm Volunteer promotion workshop – media focus. Helen Randle will run through what is a story and how groups can market their volunteer opportunities more effectively, so local broadcasters and media outlets will want to cover what they do. Spreading your message more effectively can help you engage more productively with hard to reach or sparsely populated communities – simple techniques or hints/tips can improve the marketing of your service and help raise your profile.
2:00pm -2:20pm Coffee Break
2:20pm -3:30pm Five Ways to Wellbeing The Five Ways are well recognised evidence-based mechanisms to connect with hard to reach communities to improve wellbeing. Helen Abernethy is a public health expert and one of the evaluators of the SPAR programme. She will take you through the Five Ways to Wellbeing toolkit and how you can use the strategies within it to dramatically improve your local cultural offer and engage more effectively with those who would benefit most from involvement.
3:30pm -4:00pm Closing Remarks
Earlier Event: June 8
SPAR Conference
Later Event: May 20
5 Day Training Course